NEW YORK, November 1, 2021 / PRNewswire / – OMD Worldwide from Omnicom Media Group announced today Georges manas as Chief Executive Officer, with immediate effect. Manas succeeds Florian Adamski, who was elevated to CEO of Omnicom Media Group.
As CEO, Manas will lead OMD’s global strategy, operations and capabilities, and work with clients from some of the world’s most iconic brands. During his 17 years in media, performance marketing and CRM, Manas has continually challenged legacy models and successfully built new approaches guided by the creative application of talent, tools and technology. .
“At Omnicom, we place great importance on succession planning. Florian and I have long agreed that George would be the right person to take the lead of OMD Worldwide, ”said Daryl simm, President and Chief Operating Officer, Omnicom Group. “George’s recognition as one of Adweek’s 50 Most Transformative Executives and Media Stars is the result of his hard work with his clients to open new avenues to make better decisions, faster. “
Manas previously served as the media director of OMD US. In this role, he led the U.S. deployment of OMD Design, OMD’s proprietary approach that harnesses the power of Omni, Omnicom’s open operating system that helps marketers orchestrate better results. Prior to OMD US, Manas was President of Omnicom Media Group’s performance unit, Resolution Media.
Adamski added, “Technological development has radically reorganized marketing. George has proven time and time again his ability to reinvent and take on new challenges, contributing to the strength of OMD over the past 4 years. the work we do for our clients and develop an even more magnetic place for the best talents. “
Mandy walis will fulfill the previous role of Manas, taking the title of COO of OMD US As COO, Walis responsibilities will include leading the transformational vision and operational management of the agency, working alongside and reporting to CEO of OMD US John osborn. In addition, Walis will oversee the agency’s Business Transformation Office, which houses specialized capabilities focused on speed, agility and efficiency in OMD’s end-to-end workflow.
Walis joins OMD with over 15 years of experience in customer management, business operations and product strategy. Prior to OMD, she served as Vice President of Product Strategy Management at WPP’s Essence, where she led strategic initiatives related to the agency’s global growth and improvement.
Passionate about promoting gender equality in the workplace, Walis founded and led the Employee Resource Group [email protected] and offers her time as a mentor through organizations such as She Runs It, Step Up Women’s Network and Build by Girls. She is also a founding member of Chief, a network dedicated to connecting and supporting women in leadership. While at Essence, she created the Essence Immersion Day program, which gives students from under-represented groups access to professionals from media agencies.
You can find more information in their biographies below.
OMD is the world’s largest media network with over 12,000 people working in over 100 countries. As the world grows with opportunities, the key is to respond to them, making better decisions, faster – combining innovation, creativity, empathy and evidence to drive better business results. Named Global Media Agency of the Year by Adweek in 2020 and 2019, OMD is ranked the most successful global media network overall according to RECMA, the world’s most effective media agency network in the Effie Efficiency Index and was the most awarded agency network at Cannes 2021. Fête des Lions.
About Omnicom Media Group
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), one of the world’s leading marketing and corporate communications companies, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full-service media agencies Hearts and Sciences, OMD and DOCTORATE; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omnimarketing operating system which underpins all Omnicom agencies.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is one of the world’s leading marketing and business communications companies. Omnicom’s branded networks and many specialist companies provide advertising, strategic planning and media buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialist communication services. to more than 5,000 customers in more than 70 countries. follow us on Twitter for the latest news.
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