The dentist’s office gets an insta-friendly makeover

Photo courtesy of The Hustle

Caring for those pearly whites just got better

By agitation

If your biggest problem when going to the dentist is that the offices aren’t very glamorous, you’re in luck.

Tend, a startup that wants to make your old obese dentist more hip, just raised $ 37 million to expand its sleek offices from its New York base to Boston and DC.

Out with the hospital lights, with the aromatherapy

You can think of Tend as the cool aunt of the regular dentist who keeps talking about her herbal remedies on Instagram. Some of his characteristics:

  • Ultra-quiet dental drills and equipment to calm your anxiety
  • Perfumes of your choice to relax you
  • A well-lit bathroom, designed for the perfect mirror selfies
  • A television screen above the dental chair for Netflix streaming

All other dentists are busy going mobile

Most of the other startups focused on getting dentists up and running: companies like Henry and Lydian invented high-end desks on wheels.

Their business is mainly with corporate clients. Back in the day, Henry would go to your company headquarters and you could get your teeth checked between meetings.

Tend, on the other hand, is attached to the old-fashioned dentist’s setup. The only place like it is Dntl bar, another New York-based company that describes itself as a “spa-like” alternative to the dentist’s office.

About Donnie R. Losey

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